Free Access and Increased Sales
Michael Jensen,
Stockholm, November, 2002


General Missions of
The National Academies Press


Dual, Competing Missions:
  • Dissemination: the most influence and impact by getting reports into the most hands and minds
  • Cost Recovery: required to be self-sustaining through sales of reports Problem:
    How can we simultaneously give away access and sell access?



  •  previous next