Applications of Digitization
Michael Jensen,
Newberry Library, May 2004, Chicago

Mission: Cost Recovery

Because we have digitized our material, we have a robust online sales program. Online only:
  • > 100 orders/day avg, for 200 books/day avg
  • Approximately 35,000 online order sales in 2003, growing in 2004
  • Represents 28% of overall book sales, and growing

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