Free Access and Increased Sales
Michael Jensen,
Stockholm, November, 2002


Dissemination Expenses


  • Of the $1,700,000/yr budget (Internet/NAP IT/Outreach), approximately $1.2 focused exclusively at Web dissemination of reports
  • According to current study, our openness costs us an estimated $300,000/yr in cannibalized sales
  • We believe our openness creates new markets that compensates for those costs (though hard data uncertain to this point)



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