Transforming the EnterpriseMichael Jon Jensen, National Academy Press


Suggestions: Large Subvention by Institutions
  • Encourage institutional underwriting of university and nonprofit educational publishing.
Danger:
What I saw working with Czech publishers at the turn of the totalitarian system: 9,800 lush copies of "The Anatomy of the Bat Wing" by an important professor, in Czech, warehoused for years from a print run of 10,000. Without some sort of market-drive restraint on drivel, we'll see clout being used in similar fashion.


Transforming the Enterprisenext