What future do we want? Status Quo future--where access to peer-reviewed, professionally produced educational content is restricted to ensure cost recovery, and online publication remains anomalous Elsevier future--where monopoly ownership of content allows ever-rising costs and profits, where individuals cannot afford the very publications they write for, and where online publication remains only for the well-off Social Value future--where nonprofit educational content publication differs radically from forprofit publication, online access is the norm, and nonprofit material is widely available and interconnectable

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