NAP E-Commerce
Experiential Conclusions
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- The "Rule of the Non-Optimal Version" holds generally true; printed pages are still the preferred reading medium
- PDF emulates print; therefore PDF competes with print
- HTML competes less strongly with "optimal version" (print)
- Some publications' impact greater via digital than print
- Open Web access brings us browsers, which brings us customers
- For our kind of publishing, open access is a necessity.
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