NAP E-commerce
Experimental Conclusions
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Just completed a two-phase PDF sale experiment: price points,
cannibalization risks of free PDF, etc.
Preliminary Evidence:
- 44% of book buyers would be likely to take
PDF and not buy print, if PDF were free
- 11-15% for sure (from experimental data)
- $10-15 is "sweet spot" for PDF as a product
- Only small # want both
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