Free Access and Increased Sales
Michael Jensen,
Stockholm, November, 2002


Dissemination Strategies


  • Provide "non-optimal" version for free online.
  • Encourage search engines and other free resources to index our publications (requires open access)
  • Encourage linking to the publications (requires open access)
  • Expand into aggregation vehicles (ebrary, Netlibrary, etc.)
  • Promote through active outreach (listservs, gateways, search engines, rich access tools)



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